Saturday, May 9, 2009
On a shoot the other day and starving, we decided to snack on some hummus. It was Tribe Brand 40 Spices Hummus. I couldn't believe it, 40 spices! What could they be? On trying, it tasted overly spiced and strongly of oregano, which is not in my spice top five. Why so many spices anyway? Hummus should be simple: grind me up some chick peas, garlic, olive oil and some cumin and I'm good to go. On the packaging they feature basil, cinnamon, ginger and a hot chili pepper and their ingredients lists just "spices." How about elaborating? I had to find out so I called them up. From the automated menu I chose to speak to the Quality Assurance lab. Surely the lab would know. Isn't that where they come up with the 40 spice concoction? The man who answered said he didn't know and that I should call back and dial another extension. When I asked which extension, he hung up on me! I guess he's too busy mixing all the spices. So I called back and spoke to customer service. The woman who answered was a sweetheart. She had a lot of patience and explained that the spice blend is a secret, but I can ask her individual spices that I am "allergic" to. This became a group effort of us spurting out spices off the top of our heads. There were some random spices in there, like dill and parsley. I guess you just have to add anything to reach the 40 mark. Unlike the packaging however there is no cinnamon and the ginger looking herb is actually horseradish. As I asked it sounded like she was actually running down the list of spices. But after a bunch she reminded me that its a secret, so we gave up. We couldn't come up with 40 spices on the spot. She was truly upset that the lab guy hung up on me and assured me he would not get in trouble but she would talk to him because Tribe customers deserve the utmost respect if its not measured in giving away the secret hummus spice recipe. In my opinion, I think they should cut dow on the spices; quantity over quality never wins.